FOR IMMEDIATE RELEASE
May 1, 2026

FORMANOVA PARTNERS WITH WOMEN'S JEWELRY ASSOCIATION TO BRING AI
PHOTOGRAPHY AND CAD TOOLS TO 1,500+ INDUSTRY MEMBERS

Strategic collaboration provides complimentary platform access and
personalized training to WJA members across North America

NEW YORK — FormaNova, the AI jewelry photography and CAD platform
purpose-built for the jewelry industry, today announced a strategic
collaboration with the Women's Jewelry Association (WJA) to advance
AI adoption across the jewelry sector.

Under the partnership, each of WJA's 1,500+ members across 20+ North
American chapters will receive 100 complimentary FormaNova platform
credits and access to personalized training sessions at no cost.

The three-month educational initiative will cover AI-assisted
photography best practices, visual merchandising strategies, and
workflows for integrating AI tools to boost productivity and
creative output.

"AI doesn't replace craftsmanship — it amplifies it," said Sophia
Pervez, Founder of FormaNova. "We built this platform to give jewelry
makers the tools to move faster, reach more customers, and maintain
the precision their work deserves. Partnering with WJA means we can
put those tools directly into the hands of the people shaping the
future of the industry."

WJA's president noted that the partnership expands member capabilities
by introducing intelligent tools designed to accelerate growth and
create new leadership pathways within the jewelry and watch industry.

About FormaNova
FormaNova is the AI jewelry photography and CAD platform that converts
smartphone photos into commerce-ready images in under 60 seconds. The
platform serves over 1,500 jewelry brands globally and is the only AI
solution that preserves chain articulation during background generation.
Visit formanova.ai.

About the Women's Jewelry Association
Founded in 1983, the Women's Jewelry Association supports women in the
jewelry and watch industries through education, networking, and advocacy
across 20+ North American chapters. The WJA Foundation has distributed
over $1 million in scholarships to date.

###

Media Contact:
Sophia Pervez, Founder
sophia@formanova.ai
studio@formanova.ai
formanova.ai
