FORMANOVA BRAND GUIDELINES
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LOGO
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Primary logo: "formanova" wordmark + tagline "TRUSTABLE AI PHOTOGRAPHY FOR JEWELRY"
- "forma" is set in bold sans-serif
- "nova" is set in italic script
- Tagline is set in spaced uppercase sans-serif

Variants:
  Dark (black)  — for light/white backgrounds
  Light (white) — for dark/colored backgrounds

Do not:
  - Recolor the logo
  - Stretch or distort proportions
  - Add drop shadows or outlines
  - Place on low-contrast backgrounds
  - Use the tagline without the wordmark

Minimum size: 120px wide (digital), 1.5 inches (print)
Clear space: maintain padding equal to the height of the "f" on all sides


COLORS
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Primary Black:   #000000
Primary White:   #FFFFFF
Accent Gold:     #C9A84C
Background Dark: #0A0A0A
Background Light:#F9F9F9
Success Green:   #22C55E


TYPOGRAPHY
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Display / Headings:  Bebas Neue (bold, uppercase)
Body / UI:           Inter (Regular 400, Medium 500, SemiBold 600)
Monospace / Data:    Space Mono

Fallback stack: -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif


TAGLINE VARIANTS
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Primary:   "Trustable AI Photography for Jewelry"
Short:     "AI Jewelry Photography, Perfected"
Press use: "The AI jewelry photography and CAD platform built for the jewelry industry"


TONE OF VOICE
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- Precise and confident, not hype-driven
- Technical credibility without jargon
- Respect for craftsmanship
- "AI amplifies, not replaces"
