FormaNova Partners with Dubai Jewellery Group to Accelerate AI Adoption in the Global Jewelry Sector
DUBAI, UAE — July 11, 2026 — FormaNova, the jewelry-focused generative AI platform, today announced the signing of a strategic Memorandum of Understanding (MOU) with the Dubai Jewellery Group (DJG), the premier trade body supporting Dubai's historic "City of Gold" jewelry sector.
The 12-month educational and technology initiative is designed to equip regional jewelry brands, manufacturers, and retailers with the specialized tools and training required to integrate artificial intelligence seamlessly into their commercial operations.
The collaboration directly addresses a critical market bottleneck: while AI holds immense potential to enhance creative design, optimize marketing workflows, and reduce overhead costs, actual business integration has remained low due to a lack of targeted industry education. Through this partnership, FormaNova will deliver structured virtual training and hands-on software access to lower the barrier to entry for DJG's retail and manufacturing community.
As a core benefit of the partnership, up to 100 eligible DJG members will receive six months of complimentary access to the FormaNova platform, along with 100 platform credits each. This access allows regional businesses to pilot FormaNova's proprietary jewelry-specific workflows, including transforming smartphone photography into e-commerce-ready assets in under 60 seconds, generating high-fidelity on-model photography, and utilizing advanced text-to-CAD capabilities to streamline early-stage design prototyping.
Moreover, to ensure long-term operational success, FormaNova will conduct a series of structured virtual workshops. The curriculum will focus on practical, real-world deployment, including e-commerce asset generation, marketing campaign creation, and personalized customization workflows. Additionally, participating brands will have access to dedicated 1-on-1 advisory consultations to optimize their design and sales pipelines.
"AI's true power in the jewelry sector lies in its ability to amplify human artistry rather than replace it. By partnering with the Dubai Jewellery Group, we are bringing intelligent, pixel-accurate visual tools directly to one of the most vibrant and historically significant jewelry hubs in the world. Our goal is to give regional jewelers the technical infrastructure to experiment freely, compress production timelines, and bring world-class designs to the global market with unprecedented speed."
— Sophia Pervez, Chief Revenue Officer, FormaNova
"Embracing technological transformation is essential to sustaining Dubai's position as a global leader in the jewelry industry. This partnership provides our members with immediate, practical access to cutting-edge AI tools and the structured education needed to deploy them responsibly. We are equipping our community to unlock new commercial efficiencies and lead the next wave of retail innovation."
— Mamtha Maria Francis, General Manager, Dubai Jewellery Group
About FormaNova
FormaNova (formanova.ai) is an advanced AI-powered jewelry photography and CAD platform developed by Rare Sense Inc. Built specifically to handle the complex optical realities of jewelry, including metal reflectivity, gemstone faceting, and intricate chain articulation, the platform allows over 1,500 global brands to generate studio-quality marketing assets and CAD concepts from a single, accessible interface.
About Dubai Jewellery Group
The Dubai Jewellery Group (dubaicityofgold.com) is a non-profit trade association formed with the support of the Dubai Department of Economy and Tourism. Representing the full spectrum of Dubai's jewelry trade, including manufacturing, wholesale, and retail, DJG is dedicated to promoting Dubai as the world's premier destination for jewelry and gold sourcing, design, and commerce.
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