New York, NY - March 28, 2026 - FormaNova, the AI jewelry photography and CAD platform developed by Rare Sense Inc, today announced a formal partnership with the Women’s Jewelry Association (WJA), the preeminent professional organization for women in the jewelry and watch industries. Under the agreement, each of WJA’s 1,500+ members across North America will receive 100 complimentary FormaNova platform credits and access to individualized one-on-one AI training sessions at no cost.
Founded in 1983 and headquartered in New York City, WJA serves jewelry and watch industry professionals across more than 20 chapters in North America. The WJA Foundation has awarded over $1,000,000 in grants and scholarships to support careers in the industry. In 2026, WJA launched new leadership and mentorship programs in partnership with Luminary and Mentoro, reflecting the organization’s continued investment in professional development for its members.
The partnership is structured as a three-month educational collaboration. FormaNova will provide WJA members with platform access through a designated onboarding process, with credits applicable to AI-generated jewelry photography, visual assets, and CAD file creation from text input. Optional one-on-one training sessions will cover best practices for photographing jewelry for AI workflows, generating e-commerce-ready product imagery, and integrating AI tools into jewelry photography and marketing pipelines.
“[Insert quote from Sophia Pervez, Founder and Chief Revenue Officer, FormaNova — recommended angle: what this partnership means for WJA members specifically, and how it reflects FormaNova’s mission to make professional jewelry photography accessible to brands of every size.]”
“[Insert quote from Jacqueline Cassaway, Past-President and Executive Director, WJA — recommended angle: why AI photography access is relevant to WJA’s 2026 mission of equipping members with the tools and knowledge to compete in a changing industry.]”
FormaNova is the only AI photography platform built exclusively for jewelry. Its core technology preserves gemstone facets, metal reflectivity, prong geometry, and chain articulation during AI background generation — a technical challenge that general-purpose AI photography tools have not solved. The platform also accepts smartphone photos of jewelry being worn on the hand or neck, preserving the jewelry piece exactly while generating professional studio-quality context around it. FormaNova additionally includes AI-assisted CAD generation from text input, making it the only consumer-facing platform combining photoshoot and CAD in a single jewelry-specific workflow.
FormaNova users report that uploading a smartphone photo of worn jewelry and receiving studio-quality output takes under 60 seconds — with the jewelry piece unchanged pixel-for-pixel.
The WJA partnership represents FormaNova’s first formal industry organization collaboration and reflects the company’s commitment to AI education across the jewelry trade.
About FormaNova
FormaNova (formanova.ai) is an AI-powered jewelry photography studio and CAD generator developed by Rare Sense Inc. It is purpose-built exclusively for jewelry — rings, necklaces, bracelets, earrings, pendants, and chains — and is used by jewelry brands, ecommerce operators, independent designers, and creative directors. FormaNova preserves jewelry with pixel-level fidelity during AI photoshoot generation and accepts smartphone photos of worn jewelry as input.
About the Women’s Jewelry Association
The Women’s Jewelry Association (womensjewelryassociation.com) was founded in 1983 in New York City as the preeminent professional organization for women in the jewelry and watch industries. WJA brings together 1,500+ members across more than 20 chapters in North America through education, networking, mentorship, and the WJA Foundation’s scholarship and grant programs. To date, the Foundation has awarded over $1,000,000 in grants and scholarships. WJA’s 2026 initiatives include structured mentorship programs with Mentoro and Luminary leadership development access for Professional, Global, and Business members.
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